A strategic first step
For many international clients, London is already an important part of their lives but deciding how best to establish a base here is not always straightforward. It may be a work base, shaped by schooling, or a city they want to understand before buying.
“We’ve seen a significant increase in activity over the past few years,” says Rhianne McIlroy, our Prime Central & South West London Advisor. “Many of these clients already own homes internationally and view London as one of several global bases.”
The pull of schools and lifestyle
At the top end of the rental market, renting can be strategic rather than a compromise. It allows a family to settle quickly, test a location, understand school routines, and decide whether, where and when to buy.
“The school calendar is often a major driver,” says Georgie Anstey, our Prime Central & North London Advisor. “For some families, renting gives them the flexibility to be in London for the years they need, without committing to buy before they are ready.”
Finding the right home quietly
Clients may be travelling, managing several homes, or arriving with little time to organise details themselves. They need to step off a plane and into a home that is ready from the moment they arrive – secure, discreet, well located and set up for day-to-day life.
Developments such as The Peninsula, Chelsea Barracks and One Grosvenor Square appeal for this reason, offering service, security and proximity to central London. Many of the best available homes are secured privately, through long-standing relationships.
“The best properties at this level rarely come to the open market,” says Georgie. “With some owners deciding to hold rather than sell, there’s an opportunity for renters – and we can access these directly through our network. Owner-occupied homes often have a better finish than those refurbished by investment landlords – more personality, more lived-in. For the right client, it’s an ideal time to explore.”
For clients, the value of advice lies in removing uncertainty: lawyers on both sides, checks to complete, and terms to negotiate carefully. Clients are often abroad, with wider teams around them, and expect the process to keep moving without constant involvement.
“It is about making a complicated decision feel manageable,” says Rhianne. “Clients need clarity, discretion and someone they trust to act in their interests.”