The rise of social media has transformed many industries, and property is no exception. While traditional methods still hold sway, an increasing number of agents are leveraging platforms like Instagram to showcase homes. But can social media truly replace more conventional avenues for buying and selling high-end properties? Our London Sales advisor, Tom Parsons, suggests otherwise.
‘Typically such buyers will have looked on Rightmove and instructed a buying agent,’ Tom says. ‘While social media can increase exposure to a wider audience, this is not necessarily a good thing. Privacy and discretion are paramount to us and our clients and publicising properties can pose a security risk.
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