As the landscape of luxury property evolves, 2025 is poised to showcase trends that redefine super-prime living. From the rise of wellness-focused homes to the growing appeal of branded residences, high-net-worth buyers are prioritising experiences that blend opulence with functionality. Sustainability and cutting-edge technology are also front and centre, with future-proof designs and smart home automation becoming essential for discerning homeowners.
Oliver Sanhaji, our Prime Central & Northeast London advisor, shares his insights with Country & Town House: “Saunas and ice baths are now becoming must-haves, from stand-alone portable baths to built-in luxury baths inside and outdoors.”
Gemma Maclaran, our Cotswolds specialist, adds: “Since wild swimming has become increasingly popular, we’ve had several clients looking for natural lakes or ponds they can swim in. They want to create a mini outdoor wellbeing centre, with cold water swimming areas, saunas, and meditation spaces.”
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