https://elevenlabs.io/player/audioNativeHelper.js
“We always keep an open mind as to whether selling ‘offline’ or ‘online’ is the best strategy,” says Middleton’s London Sales Advisor, Tom Parsons.
“But pricing your property at the right level from the beginning is absolutely critical – even more so at this moment in time. Buyers are out there, but with so much uncertainty around the world economy, they are not going to be rushed, and they are certainly going to be conservative in how much they are willing to pay.”
“Overvaluing, rarely pays dividends, and very often costs clients money and precious time, which, in turn, can mean missing out on a property they want to buy.”
“Our strategy is to give clients a realistic, evidence‑based valuation. Occasionally, that means we’ll lose out to agents who go for a more client-pleasing valuation. But if you get that wrong, and your house stays on the market for longer than you expected, the only way the price will go is down. That, in turn, makes buyers wary.”
“With today’s digital footprints, it’s very easy for buyers to see how long your property has been on the market and whether the price has changed at all.”
“We lost six months of marketing after another agent convinced us they could achieve a very punchy price over and above the advice given by Middleton. Middleton went on to secure the sale at close to their original advice, which reflected the realities of the market at the time.” Middleton client, Penny Beer & Rikard Svensson
“Conversely, when you get the price right from the start, you are much more likely to attract multiple bidders. Competition is the single best way to push bids up,” says Tom.
