Once hit hard by Brexit, South Kensington’s property market is now showing signs of recovery, with year-on-year price growth outperforming much of Prime central London. The area’s lifestyle appeal – culture, walkability and neighbourhood feel – is drawing increasing interest from domestic buyers. With prices still below their 2015 peak, many see this moment as a rare opportunity to secure value in one of London’s most desirable postcodes.
James Moran, Head of Sales at Middleton Advisors, has worked in South Kensington for more than two decades and has witnessed a shift in buyer demographics first-hand.”French buyers used to flock to South Kensington. But British buyers have seen that they have a tremendous opportunity, and are moving in from places like Fulham and Richmond, because the price differential has lessened.”
Discounting remains common where expectations have been misaligned. Last month, James noted an apartment listed at £3.95 million selling for £3.15 million, and another on Ennismore Gardens selling 26% below its original asking price.
Despite the changing mix of buyers, James emphasises that the neighbourhood’s French heritage still subtly shapes its identity. “You only have to look at Bute Street with its French bookshops and street cafés,” he says. “But it is not as obvious as it once was. There is more of a blend of French, European and British families nowadays, which makes it feel international rather than like another arrondissement of Paris.”
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