London’s residential market is presenting exciting possibilities for buyers who know where to look, reports The Wall Street Journal.
According to Hamptons, London houses took a median 63 days to sell in 2025, compared with 85 days for apartments. The disparity is particularly evident at higher price points: some 13% of apartments priced at £1 million or above sold for less than their original purchase price last year, against just 2% of houses in the same bracket.
Several factors have contributed to this divergence. The abolition of the non-dom tax regime in April 2025 has had a measurable impact on international demand for central London apartments, which had traditionally appealed to overseas buyers seeking a London base.
However, our London property advisor, Rhianne McIlroy, notes continued interest from international buyers, particularly in prime central London. Many take a considered approach – spending summer months getting to know neighbourhoods before committing – a strategy that speaks to the confidence buyers have in London as a long-term investment.
Markets in transition require careful navigation. Whether pursuing a family house with long-term growth potential or identifying an apartment at a sensible price, the importance of professional guidance – and access to off-market opportunities – has rarely been greater.
Read the full article here.
